Loreal Paris Elvive Colour Protect Intensive Purple Mask 250ml | Anti-Brassiness Hair Mask for Blonde & Highlighted Hair

The L'Oréal Paris Elvive Colour Protect Intensive Purple Mask 250ml is an intensive anti-brassiness treatment designed for bleached, highlighted, blonde, brunette, and grey hair that can develop unwanted yellow or orange tones over time.

Its highly pigmented purple formula helps neutralize warm, brassy tones, while its rich and creamy texture provides intensive conditioning and nourishment. The formula is designed to help improve the appearance of hair affected by colour damage, leaving it feeling softer, smoother, and looking brighter.

The mask contains purple toners and a UV filter and is designed to work even on darker hair bases. L'Oréal Paris recommends using it once a week after purple shampoo for colour correction and intensive care.

Key Benefits
Helps neutralize yellow and orange tones
Helps reduce unwanted brassiness
Highly pigmented purple formula
Provides intensive nourishment
Helps condition colour-treated hair
Helps leave hair softer and smoother
Suitable for blonde and highlighted hair
Suitable for brunette hair with highlights
Suitable for grey hair
Helps revive the appearance of dull colour
Rich and luxurious texture
Contains a UV filter
How to Use

After using purple shampoo, apply the mask evenly to damp hair, concentrating on the lengths and ends. Leave on for approximately 5 minutes, then rinse thoroughly. L'Oréal Paris recommends using the mask once a week.

Avoid contact with the eyes. If the product gets into the eyes, rinse immediately and thoroughly.

Suitable For
Blonde hair
Bleached hair
Highlighted hair
Silver hair
Grey hair
Brunette hair with highlights
Colour-treated hair
Hair prone to brassiness
Dry or colour-damaged hair
Product Details
Brand: L'Oréal Paris
Product Name: Elvive Colour Protect Intensive Purple Mask
Size: 250ml
Category: Hair Care
Product Type: Anti-Brassiness Purple Hair Mask
Key Feature: Purple Colour-Correcting Formula
Hair Type: Blonde, Highlighted, Brunette & Grey Hair
Purpose: Neutralizes Yellow, Orange & Brassy Tones
Recommended Use: Once a Week
Recommended Processing Time: 5 Minutes
Packaging: Jar